About Us

At Sell Smart Projects, our story didn’t begin in a corporate boardroom – it began with real frustration. Founders Will and Chloe, seasoned professionals in the Melbourne property and construction industry, repeatedly witnessed homeowners struggling with chaotic renovations, unreliable tradespeople, and the stress of preparing homes for sale.

They envisioned something better: a one-stop pre-sale renovation service that takes the hassle out of selling. Backed by decades of experience and strong industry connections, Will and Chloe built Sell Smart Projects to deliver professional property makeovers and high-quality home styling services – all managed under one roof.